Our Strategy

Transform, grow and deliver

Our Strategy sets out how we will achieve Our Purpose and deliver strong returns and sustainable outcomes. Our strategy drives our actions to transform and grow, while continuing to deliver on core expectations for our stakeholders. Central to our strategy is our approach to decarbonisation, investment in product and service innovation, and focus on delivering a safe, inclusive and diverse workplace.

Transform

Deliver a step change in customer experience and business performance.

Grow

Grow our portfolio of sustainable steelmaking and world leading coating, painting and steel products businesses.

Deliver

Deliver safe and sustainable operations and an inclusive and diverse workforce.
BlueScope employee in high visibility uniform with tape measure, measuring width of steel coil

Transform

We are transforming our business to deliver a step change in customer experience and business performance, and building the capability we need in our evolving industry. We’re particularly focussed on transforming our business regarding:

  • Digital technology: delivering the next wave of customer, growth and productivity improvements
  • Action on climate change: playing our part to actively lower emissions; producing highly recyclable products

 

Group of BlueScope employees planting saplings in the early morning

Grow

We are growing our portfolio of sustainable steelmaking and world leading coating, painting and steel products businesses to deliver stronger, more sustainable earnings. Across our organisation, we’re:

  • Executing the growth of our US footprint, including the expansion of North Star and from the BlueScope Recycling & Materials and BlueScope Coated Products businesses
  • Driving growth in the fast-growing Asian region, from an outstanding suite of assets
  • Pursuing incremental opportunities for our value-added products in Australia and New Zealand, whilst ensuring we remain globally cost competitive

 

Man driving forklift truck outside across a manufacturing facility

Deliver

As we grow and transform, we are also focussed on delivering a safe and inclusive workplace, and adaptable organisation and strong returns. Core to delivering this is:

  • Our Financial Framework, which guides our approach business performance measurement, capital allocation, the balance sheet and shareholder returns
  • Our multi-domestic focus, as we seek to deliver for the communities in which we operate
  • Our culture of innovation that extends across our entire value chain

BlueScope’s financial framework

Our Financial Framework provides clarity, both internally and to our investors, as to how we approach business performance measurement, capital allocation, the balance sheet and shareholder returns. The Framework is comprised of three pillars:

We focus on delivering returns greater than our cost of capital and maximising free cash flow generation through the cycle. This reflects the capital-intensive nature of our business, and the need to maintain strong disciplines around asset performance and cash flow generation.

We seek to maintain a robust capital structure which reflects the cyclical nature of the industry in which we operate. This gives us the ability to both weather economic and industry cycles whilst maintaining capacity to take advantage of value accretive opportunities.

We invest to maintain safe and reliable operations, and to achieve our decarbonisation pathways. We operate a returns-focussed with a disciplined competition for capital between investing for long-term, sustainable growth and shareholder returns, with a target of distributing at least 50% of free cash flow to shareholders.

BlueScope’s financial framework

Our Financial Framework provides clarity, both internally and to our investors, as to how we approach business performance measurement, capital allocation, the balance sheet and shareholder returns. The Framework is comprised of three pillars: