Better ways through innovation


We have a strong history of delivering smart solutions in steel. Our continued focus on innovation and digital transformation is about continuing this effort in response to an evolving technology landscape and to respond to climate change and the transition to a low carbon economy. We are investing to equip our people and our businesses with the skills, products and solutions to meet these future needs, improve the overall experience for our employees and to continuously increase the efficiency of our operations.

Two BlueScope employees in laboratory measuring liquid

Product innovation

In all our businesses, for decades, product research and development has been key to innovations in our trusted brands, such as COLORBOND® steel, ZINCALUME® steel, COLORSTEEL®, BlueScope ZACS®, LYSAGHT® steel and engineered solutions from Butler® and Varco Pruden®. We are continuing to invest in talent, collaboration partners and the latest technology to further our research, development and commercialisation efforts for these global brands.

Three BlueScope employees examining plans in a board room

Manufacturing excellence

We have a strong culture of continuous improvement and always look to increase efficiency, capability, quality and reliability to use resources efficiently across our global manufacturing sites. As data and digital technology have become more available, we are upskilling our people and investing in IoT sensors, data and connectivity platforms, machine learning and digital twin technologies to compliment this skill set, and drive a greater step change in managing our daily operations and improving overall operational efficiency.

Two BlueScope employees examine monitoring equipment in a facility

Digital innovation

We are investing in our technology environment and exploring and leveraging data and new and emerging technologies across various aspects of the business to drive improvements in our customer experience, employee experience and operational efficiency.


We recognise that new ideas are critical in shaping the future landscape of our industry. To support this, we created BlueScopeX™, our investment fund that identifies, inspires, and invests in early-stage companies that will help shape the future of our industry and communities.



Pink sunrise over a valley populated with wind turbines


The fund supports early-stage companies that are innovating in the fields of decarbonisation of steel and how we make and use buildings.
To find out more, visit our website